During this climate of economic uncertainty, on the forefront of most working professionals, business leaders and entrepreneurs is financial stability and profit. Because of this, a crucial aspect of business success can easily be overlooked: philanthropy. It is no mere accident that many of the greatest business leaders were revered as much for their business sense as their philanthropic endeavors. The Carnegie and Rockefeller names are as much associated with successful business achievements as they are philanthropic milestones.
Corporate philanthropy has the power to increase the esteem and reputation of your business in the eyes of the public, instantly improving your community profile and brand. A recent Cone Corporate Citizenship Study showed that 86% of Americans are apt to switch to another brand from competitors of equal price & quality if that brand shows a partnership or association with a social cause. Continue reading